Summer means Slurpees

The beverage (I guess you'd call it a beverage...) is celebrating its 40th anniversary says this press release:

7-Eleven, Inc. has launched a month-long celebration of Slurpee's 40th birthday on July 11, 2005. To celebrate this iconic brand, 7-Eleven is introducing retro Slurpee cups and flavors in participating 7-Eleven® stores nationwide, airing original Slurpee radio spots from the 1960s, and offering prizes and promotions as part of the Slurpee Summer Prize Fest, including free music downloads and the chance to win one of four MINI Cooper convertibles.
Today, Slurpee is one of America's most recognized brands, but when Slurpee was introduced in 1965 it was a groundbreaking concept that took America by storm. Still served at a chilling 28 degrees, Slurpee enjoys worldwide popularity and is available in 14 countries and U.S. territories.

"A lot has changed since 1965, but not Slurpee. It's the ultimate retro drink, still cool even after 40 years," said Kevin Cooper, 7-Eleven category manager for Slurpee and fountain. "That's why we decided to have some fun this summer with some of the crazy '60s Slurpee flavors like Blue Blunder Berry and Gully Washer."

"Slurpee is truly an iconic American brand," said Wendy Liebmann, founder and president, WSL Strategic Retail. "Slurpee was one of the defining icons of American pop culture in the 1960s. Forty years later, it still resonates with a broad base of consumers who see it as their big chilly drink of choice."

Starting today, 7-Eleven customers can slurp Blue Blunder Berry in June and Gully Washer during July, two retro flavors developed by The Coca- Cola Company. Four color-changing Slurpee mugs feature graphics representing the decades of the 1960s, 1970s, 1980s and 1990s. Tinted bright blue, yellow, orange or green, the 38-ounce refillable mugs dramatically change colors when a cold Slurpee hits the mug, designed to fit any car cup holder. Retailing for $2.49, the price includes the mug, one Slurpee fill-up and free Wonka candy.

All Slurpee customers will be winners during the Slurpee Summer Prize Fest. Throughout June and July, 7-Eleven is giving away one free music download on all standard Slurpee cups. Last but not least, 7-Eleven is giving away four grand prize MINI Cooper convertibles, one for each decade of the Slurpee's 40 years of popularity and each painted a bright Slurpee color. Customers can register to win at participating 7-Eleven stores nationwide or online at http://www.slurpee.com .

"We decided to celebrate Slurpee's birthday by giving our customers a gift -- Slurpees, music and convertibles seemed like a natural fit," said Cooper. "Slurpee lovers can collect both music and cups during the celebration, and if they're really lucky, they might win a car!"

That's all very nice. But what we really want are Slurpee superhero cups!