DC Comics is snuggling up with General Motors for a new comic that's more about product placement than superheroics, according to a story in the Wall Street Journal (you need to be a subscriber to read the whole works).
In July, Time Warner Inc.'s DC Comics, home to characters such as Batman and Aquaman, is launching "Rush City," a six-part miniseries that boasts visible promotional support from General Motors Corp.'s Pontiac. As part of the series, a new hero known as "The Rush" will be prominently featured driving a Pontiac Solstice in the comic book. "The car will be as essential to the character as the Aston Martin was to James Bond," says David McKillips, vice president of advertising and custom publishing for DC Comics.
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A film based on DC's Sgt. Rock character is reportedly in the works.
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More than any TV show to date, probably, "Lost" has made use of the Internet to create a buzz and tantalize us with "clues." Now it looks like the show's broadcasters around the world are teaming to give fans a sophisticated "interactive experience" via their Web sites:
ABC, Channel 4 Television in the U.K, and Australia Channel 7 will launch the "Lost Experience," a revolutionary interactive experience based on the international hit television series, "Lost". Working together, more than 30 broadcasters from Europe, Africa, Asia Pacific and the Middle East will release clues with new information regarding the mystery and mythology of the island featured in the series. Fans looking to solve the puzzle will find audio, video, and text clues in locations around the world, along with an online community in which to connect and collaborate with others. Just like any other good mystery, clues can and will happen anywhere at anytime across multiple platforms.
More here.
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Dial B for Blog shares some nice Batman comic book house ads.
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U.S. ratings for "Doctor Who" are slipping, Outpost Gallifrey reports.
Ratings for the most recent episode, "Dalek" "averaged a 1.17 household rating with an average viewing audience of 1.3 million viewers, making it the lowest rated original Doctor Who broadcast of the season to date. However, it is important to note that this was a holiday weekend, which could explain the sudden drop in viewers from the previous week."
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