T Works brings DC Comics, Warner Bros. animated characters online

The press release is a tad confusing, but the gist seems to be Warner's is throwing up a new Web site featuring many of the characters it owns where folks can watch videos, chat, game, etc.

This is what happens when they let marketing people try to communicate with the real world. See if you can puzzle it out:

In spring 2008, Warner Bros. Entertainment will launch T-Works, a brand-new
broad-appeal immersive animation experience which, for the first time ever,
brings together all of the key characters from the Studio’s core animated
properties in an expansive, rich online environment.

T-Works, which will be ad supported, also marks the first time
that all the key characters from Warner Bros. Entertainment’ s unmatched
family of animated icons, including Warner Bros. Animation, Looney Tunes,
Hanna-Barbera and DC Comics are brought together in a single site and tied
to a user rewards system.

The site offers unparalleled levels of interaction for the broadest appeal,
from watching originally produced and classic library episodes online and
playing games to customizing characters and exploring virtual worlds.
T-Works also embraces an open philosophy, giving fans tools for
self-expression and personalization in order to “brand” their digital lives
anywhere on the Web.

The grab-and-go capability enables fans to incorporate
a custom avatar into their lives, whether it’s on T-Works or utilized in the
participant’s digital world (MySpace, Facebook, etc.). Fans will be able to
forge a deeper relationship with the characters than they have ever been
able to in the past.

Warner Bros. Animation is in development with Studio 2.0, the original
programming digital production arm of the Warner Bros. Television Group, on
two projects: an untitled “Batman” shortform series and an untitled project
based on “The Wizard of Oz,” both of which will debut exclusively on T-Works
More details on these projects will be announced in the near future.

“While the focus of T-Works is our amazing collection of animated superstars
this online destination represents much more than that,” said Horn.
“T-Works presents us with a great environment and thus a great platform to
highlight many of our current projects, from feature films to
made-for-videos, consumer products, comic books and more.”

“T-Works will offer original entertainment content, social interaction and
an intimacy with our beloved and iconic characters like never before in an
environment that’s safe and appropriate for all ages,” said Lisa Judson,
President, Warner Bros. Animation. “People have literally grown up with Bugs
Bunny, Daffy Duck, the Flintstones and Scooby-Doo, and we’re building an
innovative, creative, cutting-edge home where people of all ages can
interact and play with our characters in a compelling entertainment
environment.”

“The animated versions of the DC heroes have been viewer favorites for years
” said Paul Levitz, President and Publisher, DC Comics. “T-Works will give
our fans new ways to connect with our characters. The DCHeroZone should be a
great new destination for our fans.”

The T-Works experience features:

• Immersive virtual worlds where users interact with each other and assume a
cartoon identity based on existing characters-- they can play, chat and
create a personal cartoon home complete with furniture, art, pets and more
from Warner Bros. Entertainment’ s animation asset library

• Video channel featuring hundreds of hours of classic Warner Bros.
Animation product as well as contemporary programs including “Looney Tunes,”
“The Flintstones” and “Batman Beyond” and original made-for-broadband
animated short-form series

• A personalization channel to serve all aspects of fans’ digital lives from
customizing social networking profiles, portable widgets, desktop
applications and more

• A games channel with over 125 games featuring never-before- seen character
match-ups

• Video Mash-Up Maker where users can create and share their own cartoon
remixes

• Sitewide reward system that gives points for all activity that the user
does both within the virtual worlds and throughout the site--points can be
redeemed for online assets as well as offline rewards

• Destination for younger users and their parents to spend time together
with age-appropriate activities based on family-friendly favorites such as
“Baby Looney Tunes,” “Krypto the Super Dog” and many more

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